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	<title>Optimising SEO &#38; Web Design</title>
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		<title>How to Protect your kids on Facebook</title>
		<link>http://www.optimising.com.au/protecting-children-on-facebook/</link>
		<comments>http://www.optimising.com.au/protecting-children-on-facebook/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 01:10:37 +0000</pubDate>
		<dc:creator>james</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[keith nallawalla]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[trainsem]]></category>

		<guid isPermaLink="false">http://www.optimising.com.au/?p=3279</guid>
		<description><![CDATA[Bullying and scandals involving Australian Facebook users have been a hot topic in the media lately. Every day some form of negative feedback or article reaches the newspapers and television. From children being bullied, celebrities making ignorant comments about each]]></description>
			<content:encoded><![CDATA[<p><span style="font-weight: bold;"><a style="font-weight: bold;" href="http://www.optimising.com.au/wp-content/uploads/2012/02/dadkidscomputer.jpg"><img class="alignright size-medium wp-image-3281" title="Family computer" src="http://www.optimising.com.au/wp-content/uploads/2012/02/dadkidscomputer-300x200.jpg" alt="" width="300" height="200" /></a>Bullying and scandals involving Australian Facebook users have been a hot topic in the media lately. Every day some form of negative feedback or article reaches the newspapers and television. From children being bullied, celebrities making ignorant comments about each other, even unflattering party photos surfacing ending a career &#8211; Facebook and other social networking sites seem to be causing more harm than good in the eyes of many.</span></p>
<div>Personally, I love Facebook and think it is a great way to communicate with people. I can effortlessly keep up to date with several friends at once &#8211; all without having to make dozens of costly phone calls. Sometimes catching up with friends can be difficult due to work and family commitments, so although I try my best &#8211; sometimes Facebook is the best option. For years now I have been using the Internet to communicate with friends. Starting with forums and MSN instant Messager, followed by MySpace and now Facebook. I feel that without these forms of communication, I wouldn’t hear half as much about my friends, and would probably get forgotten about.No matter the age, everyone enjoys communicating with people they like, and now, Facebook is making it that much easier.</p>
<p>Parents these days are hearing only negative feedback regarding Facebook. The news and media make it sound like every child on the Internet is being harassed, bullied, or having their identity stolen. The truth is, this doesn’t happen all the time. If you are prepared, well educated, and take precautions &#8211; it shouldn&#8217;t happen at all. There is little point hiding your family away from Social Networking websites as they will never cease to exist, or stop growing, so instead &#8211; provide your children with the education they need to use the site safely, utilising all of Facebook security settings &#8211; keeping you in control.</p>
<p>When educating your children, it is important that they understand that everything posted on the Internet, is there forever. A silly photo, a rude comment, or an inappropriate remark could jeopardise friendships, employment opportunities and reputations. Encourage your children to make personal connections in a safe and secure way, and create a Facebook network of close family and friends &#8211; first approved by you.</p>
<p>If they have not been familiarised with Social Media tools, such as Facebook, Parents may find it difficult to discuss the potential threats and precautions that children need to exercise. In saying that, children may also have trouble discussing issues such as online bullying with their parents, due to fear they will be punished, and banned from using the Internet and online socialising.</p>
<p>The best way to go about the safe use of Social Media tools, is to be educated. My half day TrainSEM <a href="http://www.trainsem.com/training/social-media-training/">Facebook for Families</a> training course will ensure parents know everything they need to, providing reassurance that Facebook &#8211; when understood, and the correct precautions are taken &#8211; is a positive, happy place &#8211; where children can chat and share photos, form new friendships, and rekindle old ones.</p>
</div>
<blockquote><p><a href="http://www.optimising.com.au/wp-content/uploads/2012/02/293271_287198411295610_255003231181795_1393553_233257554_n.jpg"><img class="size-medium wp-image-3280 alignleft" title="Train SEM" src="http://www.optimising.com.au/wp-content/uploads/2012/02/293271_287198411295610_255003231181795_1393553_233257554_n-300x300.jpg" alt="" width="120" height="120" /></a>Keith Nallawalla is a Social Media Consultant for Train SEM, a Melbourne based Digital Training company specialising in Online Marketing and Social Media.</p>
<p>If you are interested in finding out more, head along to his half day course.</p>
<p>More information can be found on the <a href="http://www.trainsem.com/training/social-media-training/">website</a>.</p></blockquote>
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		<title>5 Aussie Social Media Rockstars</title>
		<link>http://www.optimising.com.au/5-aussie-social-media-rockstars/</link>
		<comments>http://www.optimising.com.au/5-aussie-social-media-rockstars/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 00:00:27 +0000</pubDate>
		<dc:creator>james</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[darren rowse]]></category>
		<category><![CDATA[Gavin Heaton]]></category>
		<category><![CDATA[Laurel Papworth]]></category>
		<category><![CDATA[Nick Bowditch]]></category>
		<category><![CDATA[trevor young]]></category>

		<guid isPermaLink="false">http://www.optimising.com.au/?p=3228</guid>
		<description><![CDATA[SOCIAL Media Rockstars make make us all think, and try a little harder with our social media efforts. These Rockstars are engaging, informative and definitely worth following. We have assembled five big name Rock n’ Bloggers to follow in 2012. Darren Rowse]]></description>
			<content:encoded><![CDATA[<p>SOCIAL Media Rockstars make make us all think, and try a little harder with our social media efforts. These Rockstars are engaging, informative and definitely worth following.</p>
<p>We have assembled five big name Rock n’ Bloggers to follow in 2012.</p>
<p><img class="alignright size-medium wp-image-3229" title="Darren Rowse" src="http://www.optimising.com.au/wp-content/uploads/2012/01/DarrenRowse-226x300.png" alt="" width="226" height="300" /> <strong>Darren Rowse</strong><br />
He’s the author of 31 days to build a better blog and the man behind Problogger, Darren Rowse. Darren is a full time blogger making a living rocking the worldwide web with over 3500 articles online.</p>
<p>In 2002 Rowse stumbled upon an article about ‘Blogging’, not realising that moment would change his life forever. In 24 hours Darren had written his own blog, and has since built his blogging obsession into a income source enabling him to become a full time blogger &#8211; a ProBlogger. Darrens main site <a href="http://www.problogger.net">Problogger</a> is dedicated to helping fellow bloggers learn the skills of blogging, share their own experiences and promote the blogging medium.</p>
<p>Other sites belonging to this Social Media Rockstar worth taking a look at include <a href="http://www.digital-photography-school.com/">DPS</a>, <a href="http://www.feelgooder.com/">Feel Gooder</a> and <a href="http://www.twitip.com/">Twitip</a>.</p>
<p>Rowse’s knowledge of the Social Media is simply rockin! Connect with Darren on <a href="http://www.twitter.com/problogger">Twitter</a>, <a href="http://www.facebook.com/problogger">Facebook</a>, <a href="https://plus.google.com/112726038360301567381/posts">Google+</a> and <a href="http://au.linkedin.com/in/darrenrowse">LinkedIn</a>.</p>
<p>Some posts that <strong>ROCKED </strong>my world!</p>
<ul>
<li><a href="http://www.problogger.net/archives/2011/12/06/the-complete-bloggers-guide-to-facebook-marketing/">The Complete Bloggers Guide to Facebook Marketing</a></li>
<li><a href="http://www.problogger.net/archives/2011/12/17/how-i-overlooked-a-1000-visitor-a-day-source-of-traffic-and-what-i-did-to-grow-it-to-3000-visits-a-day/">How I Overlooked a 1000 Visitor a Day Source of Traffic</a></li>
<li><a href="http://www.problogger.net/archives/2011/07/02/5-ways-i%E2%80%99m-using-linkedin-%E2%80%93-to-drive-traffic-build-community-generate-sales-and-build-influence/">5 Ways I’m Using LinkedIn – to Drive Traffic, Build Community, Generate Sales and Build Influence</a></li>
</ul>
<p><img class="size-medium wp-image-3230 alignleft" style="border-style: initial; border-color: initial;" title="gavinheaton" src="http://www.optimising.com.au/wp-content/uploads/2012/01/gavinheaton-212x300.png" alt="" width="212" height="300" /></p>
<p><strong>Gavin Heaton<br />
</strong>Sydney’s Gavin Heaton rocks the world of Social Media with leading marketing blogs, a collaborative marketing book series The Age of Conversation, and actively participating providing input and advice to the Social Media community.</p>
<div>
<p><span id="internal-source-marker_0.7348455034662038">When Gavin is not rocking out writing ground-breaking blogs, or speaking about Social Media, he works with young people as president of local non-profit organisation, <a href="http://vibewire.org/">Vibewire</a>. What a star!Keep an eye out for Gavin’s up and coming book ‘The Social Way’, check out his daily blog <a href="http://www.servantofchaos.typepad.com/">http://www.se</a><a href="http://www.servantofchaos.typepad.com/">rvantofchaos.typepad.com/</a> or contact him for a casual conversation on twitter <a href="http://twitter.com/servantofchaos">@servantofchaos</a>.</span></p>
<p>Who said you need a ticket to see a Rockstar performance? Check out some of Gavin’s rocking blogs online&#8230;</p>
<ul>
<li><a href="http://www.servantofchaos.com/2011/10/even-in-b2b-you-have-to-think-like-a-rockstar.html">Even in B2B You Have to Think Like a Rockstar</a></li>
<li><a href="http://www.servantofchaos.com/2011/08/saying-is-momentary-doing-is-forever.html">Saying is Momentary, Doing is Forever</a></li>
<li><a href="http://www.servantofchaos.com/2011/07/dont-target-your-fans-target-their-friends.html">Don’t Target Your Fans, Target their Friends</a></li>
</ul>
<p><img class="alignright size-medium wp-image-3251" style="border-style: initial; border-color: initial;" title="LaurelPapworth" src="http://www.optimising.com.au/wp-content/uploads/2012/04/LaurelPapworth-212x300.jpg" alt="" width="212" height="300" /></p>
<p><strong>Laurel Papworth</strong><br />
She is the star behind the fifth top website in the country <a href="http://laurelpapworth.com/">LaurelPapworth.com</a>, and with her Rockstar abilities, easily makes top 150 bloggers worldwide. Laurel Papworth runs a successful business based solely around Social Networking and how to use it. Twitter, Facebook, you name it, Papworth covers it.</p>
<p>Since 2005, Laurel has been teaching the tricks of the Social Media trade and these days, she has an army of clients and an amplifying amount of fans. She has also been creating and managing online communities for over 20 years, including Social TV such as Big Brother, Junior Masterchef and Idol &#8211; perfect for a Rockstar like herself! Become a groupie of Laurel Papworth, or just read some words of wisdom on Twitter <a href="http://twitter.com/SilkCharm">@SilkCharm</a>.<br />
Some of Laurel&#8217;s blogs that will rock your socks off!</p>
<ul>
<li><a href="http://laurelpapworth.com/traditional-media-brainwashing-australians-about-social-media/">Traditional Media brainwashing Australians about Social Media</a></li>
<li><a href="http://laurelpapworth.com/facial-recognition-privacy-and-social-media/">Facial Recognition, Privacy and Social Media</a></li>
<li><a href="http://laurelpapworth.com/digg-list-of-influencers-friend-or-stranger-social-media/">Influencers- Friend or Stranger?</a></li>
</ul>
<p><strong><a href="http://www.optimising.com.au/wp-content/uploads/2012/01/NickBowditch.png"><img class="size-medium wp-image-3232 alignleft" title="Nick Bowditch" src="http://www.optimising.com.au/wp-content/uploads/2012/01/NickBowditch-211x300.png" alt="" width="211" height="300" /></a></strong><br />
<strong>Nick Bowditch</strong></p>
<p><strong></strong>Nick Bowditch opened the virtual doors of his family travel website <a href="http://nickbowditchtravel.com/">http://nickbowditchtravel.com/</a> in September 2008, and since then, all it has done is rocked! The site has a massive 11,000 groupies!</p>
<p>Nick opted to run his travel website without any traditional marketing, or spending one cent on advertising – instead opting to market the business using online and social media marketing, most notably on Facebook, Twitter and YouTube.</p>
<p>If you want to turn over more than a million dollars, but want to leave singing for the shower&#8230; it might be a good idea to read some of Nick’s words&#8230; on his <a href="http://nickbowditchtravel.com/">blog</a>, or over on <a href="http://twitter.com/nickbowditch">twitter</a>.</p>
<p>Nick will rock you with his Social Media blogs, here are some fave&#8217;s!</p>
<ul>
<li><a href="http://thebowditchgroup.com/facebook-fan-page-settings/">How to get the new Facebook Fan Page settings right</a></li>
<li><a style="font-weight: bold;" href="http://thebowditchgroup.com/top-11-tips-get-more-tweetdeck/">The Top 11 Tips for Getting More Out Of Tweetdeck</a></li>
<li><a href="http://thebowditchgroup.com/simplest-way-how-to-create-facebook-page-iframe-tab/">The Simplest Way To Create A New Facebook Page iFrame Tab</a></li>
</ul>
<p><strong>Trevor Young<a href="http://www.optimising.com.au/wp-content/uploads/2012/04/TrevorYoung.jpg"><img class="alignright size-medium wp-image-3252" title="TrevorYoung" src="http://www.optimising.com.au/wp-content/uploads/2012/04/TrevorYoung-200x300.jpg" alt="" width="200" height="300" /></a><br />
</strong>A former journalist turned marketing communications specialist and PR entrepreneur, Trevor has a strong track record working with some of the world’s biggest brands. Today, he helps companies and organisations of all sizes make sense of the social web.</p>
<p>Trevor’s blog <a href="http://prwarrior.typepad.com/">‘The PR Warrior’</a> contains news, views and observations on all things Social Media, exposing a positive journey of a blogger/speaker/consultant with two decades of experience under his belt.</p>
<p>Follow this powerful Social Media Rockstar on Twitter <a href="http://twitter.com/trevoryoung">@trevoryoung</a></p>
<p>For blogs that better than your average rock song, check these out:</p>
<ul>
<li><a href="http://prwarrior.typepad.com/my_weblog/2011/10/social-media-corporate-revolution-or-oversold-and-overrated.html">Social Media: Corporate Revolution or Oversold and Overrated?</a></li>
<li><a href="http://prwarrior.typepad.com/my_weblog/2011/10/brands-covet-influencers-with-klout.html">Brands Covet Influencers With Klout</a></li>
<li><a href="http://prwarrior.typepad.com/my_weblog/2012/01/oz-open-connects-tennis-fans-around-the-world-.html">Australian Open Connects Tennis Fans Around the World</a></li>
</ul>
</div>
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		<title>Google Analytics Update 2012</title>
		<link>http://www.optimising.com.au/google-analytics-update-2012/</link>
		<comments>http://www.optimising.com.au/google-analytics-update-2012/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 02:20:35 +0000</pubDate>
		<dc:creator>james</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[google stats]]></category>

		<guid isPermaLink="false">http://www.optimising.com.au/?p=3222</guid>
		<description><![CDATA[Each month, Google actively works to improve users Analytics experience. This month Google have not only introduced new tools, but have also amended existing tools. Site Speed Reports The Site Speed report measures the page load speed, so you can]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-3224" title="google-analytics-changes-2012" src="http://www.optimising.com.au/wp-content/uploads/2012/01/google-analytics-changes-2012-300x199.jpg" alt="" width="300" height="199" /></p>
<p>Each month, Google actively works to improve users Analytics experience. This month Google have not only introduced new tools, but have also amended existing tools.</p>
<p><strong>Site Speed Reports</strong></p>
<p>The Site Speed report measures the page load speed, so you can now learn which pages on your site are taking longer to load than others. Site speed can be viewed across different categories such as; content, traffic sources, visitor and technology. Slow loading pages often cause visitors to leave in frustration. To prevent this, view the report in the “Content” sector of the “Standard Reporting” tab.</p>
<p><strong>Webmaster Tools in Google Analytics</strong></p>
<p>You can now import information from Google Webmaster Tools into Google Analytics to help you understand more about your sites performance. This information will gives SEO insights and an understanding of how your site drives user engagement from search. This may be the queries users typed to reach your site, the number of impressions of your websites URLs in search results pages, and the number of clicks on your websites URLs from search result pages.</p>
<p><strong>Expanded Support for 40 Languages</strong></p>
<p>Google Analytics supports 40 languages, with 9 additional languages now available. These include Arabic, Hebrew, Croatian, Hindi, Latvian, Romanian, Slovenian, Serbian and Ukrainian.</p>
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		<title>Best Restaurants of Australia</title>
		<link>http://www.optimising.com.au/best-restaurants-of-australia/</link>
		<comments>http://www.optimising.com.au/best-restaurants-of-australia/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 05:23:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.optimising.com.au/?p=3212</guid>
		<description><![CDATA[The Best Restaurants of Australia Gift Card is the first aggregate dining gift card program in Australia. It brings together some of Australia&#8217;s finest and most celebrated restaurants and bundles them into the perfect gifting option.]]></description>
			<content:encoded><![CDATA[<p>The Best Restaurants of Australia Gift Card is the first aggregate dining gift card program in Australia. It brings together some of Australia&#8217;s finest and most celebrated restaurants and bundles them into the perfect gifting option.</p>
]]></content:encoded>
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		<item>
		<title>Feed Mee</title>
		<link>http://www.optimising.com.au/feed-mee/</link>
		<comments>http://www.optimising.com.au/feed-mee/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 05:22:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.optimising.com.au/?p=3209</guid>
		<description><![CDATA[Freshness, taste, nutritional value and appearance are evaluated in order to find the best products available.]]></description>
			<content:encoded><![CDATA[<p>Freshness, taste, nutritional value and appearance are evaluated in order to find the best products available.</p>
]]></content:encoded>
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		<title>The 1 Percent</title>
		<link>http://www.optimising.com.au/the-1-percent/</link>
		<comments>http://www.optimising.com.au/the-1-percent/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 05:20:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.optimising.com.au/?p=3206</guid>
		<description><![CDATA[Founded in 2009, The One Percent offered a unique opportunity for people to visit one of Cambodia’s poorest municipalities to complete a housing project under the auspices of Habitat For Humanity]]></description>
			<content:encoded><![CDATA[<p>Founded in 2009, The One Percent offered a unique opportunity for people to visit one of Cambodia’s poorest municipalities to complete a housing project under the auspices of Habitat For Humanity</p>
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		<title>Eurostar Diesels</title>
		<link>http://www.optimising.com.au/eurostar-diesels/</link>
		<comments>http://www.optimising.com.au/eurostar-diesels/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 05:18:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.optimising.com.au/?p=3202</guid>
		<description><![CDATA[Eurostar Diesels is well equipped with the most latest &#38; modern diagnostic equipment available to Service and Maintain your Mercedes Benz Light Commercial Vehicle.]]></description>
			<content:encoded><![CDATA[<p>Eurostar Diesels is well equipped with the most latest &amp; modern diagnostic equipment available to Service and Maintain your Mercedes Benz Light Commercial Vehicle.</p>
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		<title>Five Islands Press</title>
		<link>http://www.optimising.com.au/five-islands-press/</link>
		<comments>http://www.optimising.com.au/five-islands-press/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 05:16:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.optimising.com.au/?p=3197</guid>
		<description><![CDATA[Five Islands Press was established in 1986 and is dedicated to the publication of fine Australian poetry.]]></description>
			<content:encoded><![CDATA[<p>Five Islands Press was established in 1986 and is dedicated to the publication of fine Australian poetry.</p>
]]></content:encoded>
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		<title>Croc&#8217;s Playcentre</title>
		<link>http://www.optimising.com.au/crocs-playcentre/</link>
		<comments>http://www.optimising.com.au/crocs-playcentre/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 05:15:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.optimising.com.au/?p=3193</guid>
		<description><![CDATA[Croc&#8217;s is an indoor play centre and party venue like no other! With venues in Knox and Pakenham, book your kids party today!]]></description>
			<content:encoded><![CDATA[<p>Croc&#8217;s is an indoor play centre and party venue like no other! With venues in Knox and Pakenham, book your kids party today!</p>
]]></content:encoded>
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		<title>Melbourne Flea Market</title>
		<link>http://www.optimising.com.au/melbourne-flea-market/</link>
		<comments>http://www.optimising.com.au/melbourne-flea-market/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 05:12:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio]]></category>

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		<description><![CDATA[The Melbourne Flea market launching in February 2012.]]></description>
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