Facebook has always struggled to provided organisations with a channel that lets them communicate with audiences in a personal way. The new Facebook Pages layout aligns closely with Timeline, a feature Facebook launched last year for personal profiles, and lets users get more personal with brands.
Timeline attempted to create a narrative around a person’s online presence, a story that allowed other users to access all their previous content quickly and easily. Facebook is trying to do the same thing with their Pages product and it looks to change the way companies interact with their customers.
All Facebook Pages will be migrated by March 30. Some of the changes include;
- A large 850 X 315 image with a smaller thumbnail inset. The redesign is far more striking and lets business’ take more control their valuable ‘first impression’ with customers.
- Users can also now contact pages in private to raise problems or give compliments, though the new communications channel doesn’t go both ways. Page admins can only contact users if they have initiated contact and the Page cannot repost any of the private conversation.
- Pages can make their content more ‘sticky’ which means it will stay on their page for a designated length of time. This is an important feature because business’ have more control over their Timeline and what visitors see.
- Facebook apps and tabs have been moved from the listed left hand sidebar and into a carousel or drop down image menu, so page admins have to be ruthless and use their page analytics to know which will get the most clicks.
Have you thought about how these changes will affect your business’ online presence? How are you preparing for the March 30 deadline before pages are migrated? Are you ready?