Google Rolling out Panda Update 3.9

Google has announced via Twitter that it will be rolling out another change to do with the Panda update tonight.


This latest update is apparently referred to as Panda 3.9, and is designed to remove low quality/thin content from the Google Search Results.

So what is Panda?

In recent months we’ve been especiallyfocused on helping people find high-quality sites in Google’s search results. The “Panda” algorithm change has improved rankings for a large number of high-quality websites, so most of you reading have nothing to be concerned about. However, for the sites that may have been affected by Panda we wanted to provide additional guidance on how Google searches for high-quality sites.

Our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus too much on what they think are Google’s current ranking algorithms or signals. Some publishers have fixated on our prior Panda algorithm change, but Panda was just one of roughly 500 search improvements we expect to roll out to search this year. In fact, since we launched Panda, we’ve rolled out over a dozen additional tweaks to our ranking algorithms, and some sites have incorrectly assumed that changes in their rankings were related to Panda. Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users.


Have you been effected by this latest change yet? Let us know. We’ll be sure to keep you posted on our findings.


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About James

James Richardson started his online career running online Sports Fan sites (Luckily none are still online today), with the pinnacle being a write up in the Sunday Herald Sun ‘Wired’ column.Running several successful online websites and businesses himself, he is well placed at understanding what your business needs.


  1. Posted July 27, 2012 at 9:01 am | Permalink

    We have heard from a reliable source that a large company in 1000′s of accounts had almost a third of all websites adversely affected. This was not just some little change.

    • James
      Posted July 31, 2012 at 1:21 am | Permalink

      It doesn’t surprise me one bit!

      We have seen A LOT of companies shopping around for new SEO companies since the changes!

      SEO companies who don’t adapt (And some haven’t yet) are just going to be left behind!


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