SEO & Web Design Blog

Site Re Designs Affects More Than Just Seo copy

Site Re Designs Affects More Than Just Seo copy

31 July 2014

Just a heads up, this post is aimed more at the slightly technical PPC users out there! It's a good read though for any budding PPCer :) It's commonly thought... (Read more...)

The Dark Side Of Facebook Custom Audiences Facebook Userid Scraping copy

The Dark Side Of Facebook Custom Audiences Facebook Userid Scraping copy

7 July 2014

So, I am sure by now you have heard about all the cool things that online marketers can do with Facebook Custom Audiences already. If not, here's the scoop; you... (Read more...)

What Australian People And Businesses Are Doing With Social Media

What Australian People And Businesses Are Doing With Social Media

3 June 2014

If there was ever a lengthy report to get settled in and delve into for an hour or two, it's this one: The 2014 Yellow (Sensis) Social Media Report. While... (Read more...)

This Week At Optimising

This Week At Optimising

23 May 2014

It's Friday afternoon so I thought I would put together a blog post to let you know of a few exciting things that have been happening at Optimising recently. Optimising... (Read more...)

Consolidate And Dominate

Consolidate And Dominate

12 May 2014

Lately a lot of clients have been asking me for guidance on how they can more effectively run their Facebook, Google+, Twitter, Pinterest and Instagram accounts - And even if... (Read more...)

New Privacy Laws

New Privacy Laws

24 April 2014

Last month, the "Australian Privacy Principles" came into effect in Australia – the most significant changes to our privacy laws in over a decade. These principles deal with the way... (Read more...)

Kpis Price And All Things Nice

Kpis Price And All Things Nice

14 April 2014

There are two distinct kinds of clients: those who are OCD about meeting arbitrary KPIs, and those who are interested in SEO/PPC efforts getting them more customers - The latter... (Read more...)

Seo Tips For Smbs

Seo Tips For Smbs

8 April 2014

Even as an SEO company, we understand that some organisations may not be ready, nor have the budget for a full SEO campaign run by a team of experts. With... (Read more...)

First Words 15 Australias Twitterati

First Words 15 Australias Twitterati

27 March 2014

If you need proof of how fast things move in the tech world, consider this, Twitter is eight years old already. In celebration of their birthday, the social media giant... (Read more...)

Why Your Business Needs Remarketing

Why Your Business Needs Remarketing

26 March 2014

I was in the market for a new set of sunglasses recently. I'm the kind of buyer who is very cost conscious and likes to do a lot of research... (Read more...)

How To Get Up And Running On A Tight Budget

How To Get Up And Running On A Tight Budget

17 March 2014

Note the title people - This is not a post about how to do cheap SEO or how you can run an effective marketing campaign in an ongoing way on... (Read more...)

Not All Keywords Are Created Equal

Not All Keywords Are Created Equal

30 January 2014

Ok ladies and gentlemen, this post is going to get quite thorough, so strap yourself in for at least the next 15 minutes if you want to learn this properly!... (Read more...)

Quick Guide To Responsive Web Design

Quick Guide To Responsive Web Design

29 January 2014

Imagine being owner of one of the many businesses that outlaid huge costs for state of the art websites in the financial year before the explosion of the smartphone. Imagine... (Read more...)

Your Business Is Hurting And The Band Aids Aint Helping

Your Business Is Hurting And The Band Aids Aint Helping

21 January 2014

It's not uncommon to see businesses get quite messy over time - from keeping the business running smoothly to ensuring customers are happy, there isn't a whole lot of time... (Read more...)

Social Media Small Business Interview

Social Media Small Business Interview

21 January 2014

Engaging with social media can be a real challenge for small business owners. We've all heard how important it is, but how do you find the time when every spare... (Read more...)

What 2014 Is Set To Bring Us

What 2014 Is Set To Bring Us

6 January 2014

So ladies and gentlemen, we are officially in twenty fourteen. So far we are just dipping our toes into the new year and are yet to wade into the murky... (Read more...)

Stop Working In 2013 For A More Insightful 2014

Stop Working In 2013 For A More Insightful 2014

18 December 2013

For those of you who know what 4HWW means, you will already know the deeper meaning underlying what this post is about. Basically I wanted to ask you all to... (Read more...)

Google Schoolyard Friend

Google Schoolyard Friend

13 December 2013

Imagine that you have only one friend in the world. This friend is so desperate for your attention and approval that they tell you everything you want to hear. They... (Read more...)

Keyword Planner And Adwords Are Your Seos Best Friends

Keyword Planner And Adwords Are Your Seos Best Friends

9 December 2013

Wait, what?! "But keyword planner and AdWords are PPC stuff, not SEO…" I hear you say. Actually my dear reader, the keyword planner tool is not just a PPC tool... (Read more...)

Boost Marketing Effectiveness By Changing Where You Sit

Boost Marketing Effectiveness By Changing Where You Sit

3 December 2013

Take a second and think - How long have you been sitting at your desk? Not how long today, but how long has that spot been your "office"? Most of... (Read more...)

Youre Still Fat Because You Expect Too Much

Youre Still Fat Because You Expect Too Much

5 November 2013

You're still fat because you expect too much We all know those TV diets that promise to change our lives in only thirty days - And anyone who has been... (Read more...)

How Online Marketing Saved My Relationship

How Online Marketing Saved My Relationship

30 October 2013

How Online Marketing Saved My Relationship A lot of people will have budgetary concerns when it comes to things they don't fully understand. Unfortunately SEO is one of those 'black... (Read more...)

Why Good Seo Takes Time

Why Good Seo Takes Time

16 October 2013

Why Good SEO Takes Time SEO used to be an easy game to play - Buy a few thousand inbound links, send out spammy requests for reciprocal linking and you... (Read more...)

Take A Walk In The Rain

Take A Walk In The Rain

10 October 2013

Take A Walk In The Rain You step outside and the light flecks of rain hit your cheeks, they feel colder than they really are because you've just left the... (Read more...)

Have You Had A Digital Audit Lately

Have You Had A Digital Audit Lately

2 October 2013

Have you had a digital audit, lately? I just published a blog post Australia's "Best 100" business websites and was reminded of the importance of digital strategy. This ranking involved... (Read more...)

Your Customers Are On Drugs And You Need To Be Walter White

Your Customers Are On Drugs And You Need To Be Walter White

30 September 2013

Your customers are on drugs, and you need to be Walter White Every day people are getting high in bed, on the toilet, at work, while walking the dog, even... (Read more...)

7 Questions You Should Be Asking Your Seo Manager

7 Questions You Should Be Asking Your Seo Manager

26 September 2013

7 Questions You Should Be Asking Your SEO Manager There are some vital questions you should be asking anybody who you want to be your SEO manager, or is your... (Read more...)

Stop Mistaking Noise For Signal

Stop Mistaking Noise For Signal

25 September 2013

Stop Mistaking Noise For Signal This post was originally titled "Wading Through The SEO Swamp" and I had intended to focus on clarifying simpler ways for people to determine effective... (Read more...)

Reasons We Go To Pubcon Vegas

Reasons We Go To Pubcon Vegas

25 September 2013

3 Reasons we're going to Pubcon Vegas for the 3rd time I don't go to many conferences. Australian conferences in our industry tend to be light in content and speakers,... (Read more...)

Ctrlaltdel For Bad Seo

Ctrlaltdel For Bad Seo

19 September 2013

Ctrl+Alt+Del for Bad SEO So you've spent a long time (and possibly a lot of money) following bad practice to get your site ranking - And now you're being penalised... (Read more...)

You Are Thinking About Seo All Wrong

You Are Thinking About Seo All Wrong

13 September 2013

You're thinking about SEO all wrong... When small business owners think about SEO, they think "a way to get me higher in Google". Yes, technically this is correct - But... (Read more...)

The New Google Keyword Planner

The New Google Keyword Planner

11 September 2013

The new Google Keyword Planner The Google AdWords Keyword Tool has long been the go-to option for search engine marketers in order to find keyword suggestions and build keyword lists.... (Read more...)

The One Size Fits All Mistake

The One Size Fits All Mistake

9 September 2013

The One-Size-Fits-All Mistake When you embark on your first PPC campaign, it's very tempting to try and write your ads to cater to everyone, and include all manner of keywords... (Read more...)

Australian Small Businesses Are Late To The Party

Australian Small Businesses Are Late To The Party

5 September 2013

Australian small businesses are late to the party This isn't an Aussie-bashing post - Hell I'm Aussie and damn proud of it too mate! What it is though is a... (Read more...)

Peep Through Customers Windows Without Getting Arrested

Peep Through Customers Windows Without Getting Arrested

2 September 2013

Peep Through Customer's Windows Without Getting Arrested We all want to know more about our customers, it's just not always appropriate to ask them the kinds of questions we'd love... (Read more...)

Will Ppc Or Smm Work Better For Me

Will Ppc Or Smm Work Better For Me

30 August 2013

Will PPC or SMM work better for me? - Friday FAQ This is an excellent question and one I've wanted to address for a while. There isn't a simple answer,... (Read more...)

Dispelling The Confusion In Online Marketing

Dispelling The Confusion In Online Marketing

25 August 2013

Dispelling The Confusion in Online Marketing For many small businesses, marketing budgets are tight and money needs to be spent wisely. There are lots of ways (and acronyms) to market... (Read more...)

Grandma Optimising Recipe For Seo Sauce

Grandma Optimising Recipe For Seo Sauce

21 August 2013

Grandma Optimising' Recipe for SEO Sauce If you want to get found, your website should have as many keywords as possible with lots of blue click here links to other... (Read more...)

Optimising 30 Day Challenge For August

Optimising 30 Day Challenge For August

6 August 2013

Optimising 30 Day Challenge for August We're all about learning new skills here at Optimising. We're continually refining our SEO techniques and making lots of tweaks to our client strategies.... (Read more...)

The Current Word On Seo

The Current Word On Seo

31 July 2013

The Current Word on SEO The thing about SEO is that it's always growing and changing, and things never stay the same for too long. This is because search engines... (Read more...)

Optimising Takes A Trip To Bounceinc

Optimising Takes A Trip To Bounceinc

23 July 2013

Optimising takes a trip to BounceINC Recently we all went down to explore the world of BOUNCEinc, one of our valued clients, as a team building exercise. BOUNCEinc, based in... (Read more...)

Moz Link Building Survey 2013 The Results

Moz Link Building Survey 2013 The Results

22 July 2013

Moz Link Building Survey 2013 - The Results! Another survey done by Moz looked at link building and how people were using and understanding it. The survey was made up of link... (Read more...)

The Latest In Search Engine Ranking Factors Via Moz

The Latest In Search Engine Ranking Factors Via Moz

15 July 2013

The Latest in Search Engine Ranking Factors via Moz Moz, the agreed authority on all things SEO, recently conducted their biennial survey on ranking factors. The study is used to determine... (Read more...)

How To Use Vine App To Market Your Business

How To Use Vine App To Market Your Business

12 July 2013

How to use Vine App to market your business Vine is the latest social platform to hit our devices. After being aquired by Twitter before it even launched, Vine has... (Read more...)

Rcs Is The New Seo

Rcs Is The New Seo

4 July 2013

'RCS' is a term coined by Wil Reynolds over at Seer Interactive in the US. The (censored) acronym stands for ‘Real Company Stuff‘. You can watch his full presentation here.... (Read more...)

Google Adwords Most Expensive Keywords In Australia

Google Adwords Most Expensive Keywords In Australia

31 May 2013

Google AdWords most expensive keywords in Australia Anyone who has had experience running Google AdWords campaigns knows it can be an expensive game, and over the past few years has... (Read more...)

What To Expect From Google

What To Expect From Google

14 May 2013

What to expect from Google in the coming months - Matt Cutts speaks. Today, Matt Cutts released a new webmaster video which explains (in some detail) the plans for Google related... (Read more...)

Quick One Choosing The Right Keywords

Quick One Choosing The Right Keywords

14 May 2013

Quick one: Choosing the right keywords Making the right choices when it comes to the keywords you want to rank for is one of the most vital parts of SEO.... (Read more...)

Using Seo Tools To Cheat Competitions

Using Seo Tools To Cheat Competitions

2 April 2013

Using SEO Tools to 'Cheat' Competitions One of our favourite Australian online retailers, SurfStitch, just finished running a competition to promote sharing of their website and getting people to dive... (Read more...)

Optimising Launches Superboot

Optimising Launches Superboot

19 March 2013

Optimising Launches "The Superboot" for Richmond Football Club Optimising have been very hard at work over the past few months building an exciting new fantasy tipping competition for the Richmond... (Read more...)

New Google Image Format Webp Looks To Image Load Time

New Google Image Format Webp Looks To Image Load Time

15 February 2013

We all know that Google loves a website that loads fast. It provides a faster and better user experience for their search engine users. In their latest attempt for a... (Read more...)

Facebook Graph Search Released

Facebook Graph Search Released

15 January 2013

Facebook has announced today that it is launching a new product called 'Facebook Graph Search'. The Search engine relies heavily on 'Likes' and other Facebook factors to show the most relevant search results for... (Read more...)

Following Up Ppc Leads

Following Up Ppc Leads

7 January 2013

Over the holiday break, like most home owners, I wanted to get a little bit of work done around the house. Like many IT nerds, my skills in the home... (Read more...)

Android More Popular Than Ios In Australia

Android More Popular Than Ios In Australia

12 December 2012

Honestly. The way some people (read:everyone I know) carry on, you'd think that iPhone's were the only Smartphone legally and morally permissible. You could even be forgiven for thinking that,... (Read more...)

Pubcon 2012 Review

Pubcon 2012 Review

4 December 2012

I was lucky enough to attend the largest SEO conference in the world, Pubcon Las Vegas from October 15th - 19th 2012. Pubcon is a week long look at the... (Read more...)

Click Frenzy

Click Frenzy

19 November 2012

This week Australian online retail workhorse, Power Retail, launched it's 24-hour retail spending spree, Click Frenzy to stunning success. The frenzy begins on Tuesday 20th at 7pm and has received... (Read more...)

Ipad Mini Review

Ipad Mini Review

12 November 2012

The launch of a new Apple product is guaranteed to create a buzz loud enough to burst your eardrums. The release of the new iPad Mini, while uncharacteristically low key,... (Read more...)

Emd Update

Emd Update

8 November 2012

Google's announcement this month of an EMD update was pitched as a minor 'weather report' type of announcement - however, it's certainly got tongues wagging more than your average Bureau... (Read more...)

Google Disavow Tool

Google Disavow Tool

1 November 2012

Google have just announced an impressive new weapon in their ongoing war against spammy or 'unnatural' links. Webmasters will now be able visit the new 'disavow links' page and direct... (Read more...)

Australian Online Spending Habits Infographic

Australian Online Spending Habits Infographic

30 October 2012

Still not convinced that people will buy your products online? Still think retail stores are the future? E-commerce in Australia, while still not at the levels of the worldwide leaders... (Read more...)

Facebook Privacy Violations

Facebook Privacy Violations

4 October 2012

Facebook is finding itself in the ire of its users after they allegedly posted the private messages of its users onto their walls, making all their private messages public for... (Read more...)

Federal Government Releases Ipad Apps To Help Small Business Digital Growth

Federal Government Releases Ipad Apps To Help Small Business Digital Growth

3 October 2012

We're really excited about these new iPad apps launch by the Federal Government to help Australian small business build their online presence through structured business and marketing plans. The iPad... (Read more...)

Vegas Lights Are Calling

Vegas Lights Are Calling

1 October 2012

We have begun the countdown to Pubcon at Optimising, which is the world biggest SEO and online marketing convention in Las Vegas each year. It's a great opportunity for the... (Read more...)

Google Now Showing Interior Business Photos

Google Now Showing Interior Business Photos

21 September 2012

This week, starting in the USA, is some cool new exposure for small businesses through Google Maps. Google has now begun showing small orange dots on Google Maps to signify businesses which... (Read more...)

Optimising Is Ready For Google Updates

Optimising Is Ready For Google Updates

18 September 2012

We are growing pretty quickly at Optimising and with each day, we are developing more complex SEO strategies for our clients. When we first started out, we never imagined we... (Read more...)

Optimising Are On The Move

Optimising Are On The Move

31 August 2012

You may or may not have heard; Optimising have recently moved into a shiny new office. After a few years based in the Melbourne CBD, we decided we'd had enough... (Read more...)

Where Did Business Used To Spend Online Marketing Budgets

Where Did Business Used To Spend Online Marketing Budgets

3 August 2012

I am constantly hearing stories form business owners about under performing advertising. Print, traditional, and ESPECIALLY Yellow Pages are big culprits! Today we hear from two business owners who are now big... (Read more...)

Effective Business Communication Its About The Medium And The Message

Effective Business Communication Its About The Medium And The Message

31 July 2012

It's about the medium and the message What if I told you I could make your business more profitable, give you more hours in the day, yet make it easier... (Read more...)

Google Panda Update 3 9

Google Panda Update 3 9

25 July 2012

Google has announced via Twitter that it will be rolling out another change to do with the Panda update tonight. This latest update is apparently referred to as Panda 3.9, and... (Read more...)

Tips On Converting Your Online Leads Into Sales

Tips On Converting Your Online Leads Into Sales

18 July 2012

If you run a successful website or online business, you will know that not every lead pans out. Some people are just shopping around, some are looking for information, but... (Read more...)

Were Off To Google Engage Training

Were Off To Google Engage Training

12 July 2012

The Optimising office is alight with excitement for tomorrow's Google Engage for Agencies seminar. The program helps agencies build their Online Marketing skills and capabilities with in-depth training in Google... (Read more...)

Why Were Going To Pubcon

Why Were Going To Pubcon

10 July 2012

We're making the big trip over to Pubcon in Las Vegas this October again and we could not be more excited. Our 'business trip' is the highlight of our year... (Read more...)

How The Seo Landscape Has Changed In 7 Years

How The Seo Landscape Has Changed In 7 Years

4 July 2012

This is the first post from our newest team member, Nathan Davies. Nathan has been in the SEO industry for over 7 years, and has seen some big changes in... (Read more...)

Building An Audience With Social Media

Building An Audience With Social Media

29 June 2012

We're living in an exciting time, a time when the internet is only 17 years old, a time when the digital space is providing instant feedback, a time we can... (Read more...)

5 Keys To Business

5 Keys To Business

29 June 2012

Today we feature a guest post from Bruce Frame, a Melbourne based Business coach who has been helping small business of all shapes and sizes succeed. Every business has five... (Read more...)

Why Guest Post

Why Guest Post

28 June 2012

With all the websites I run personally I need two basic things to increase my ranking: more relevant content more good quality links Not having all the time in the... (Read more...)

Spotify From A Musician

Spotify From A Musician

18 June 2012

We previously raved on Spotify's launch in Australia, but thought it would be good to see this tech-juggernaught from a musician's perspective. Broni is a Melbourne singer-songwriter who loves to... (Read more...)

Australian Gtld Applications

Australian Gtld Applications

13 June 2012

The domain name landscape is changing. Companies, individuals and organisations can now apply for their own domain name extension to use as they see fit and effectively create unlimited numbers... (Read more...)

Facebook Promoted Posts Live

Facebook Promoted Posts Live

5 June 2012

As per our article a few days back, Facebook has started rolling out Promoted Posts for Brand Pages. This is a new feature which allows businesses to pay for posts... (Read more...)

Now Schedule Posts On Facebook Pages

Now Schedule Posts On Facebook Pages

31 May 2012

Facebook is continuing to roll out the new features on Facebook pages, adding features that have previously only been available through third party applications. Page Admins will now be able... (Read more...)

Google Penguin Effect

Google Penguin Effect

24 May 2012

We've been answering a lot of questions about the latest Penguin update. Who's been hurt? Will I lose my rankings? What should I be doing? We wrote a piece a... (Read more...)

Spotify Yep Its A Game Changer

Spotify Yep Its A Game Changer

22 May 2012

For years we have espoused how the internet will make music and video-on-demand easily accessible and affordable. Though recently, our public discourse around media purchases has centred around the huge... (Read more...)

Optimisings Newest Recruit Nathan

Optimisings Newest Recruit Nathan

17 May 2012

Optimising's newest recruit, Nathan. We're growing pretty quickly here at Optimising, so we've put a lot of effort into finding the right people & we think we've hit the jackpot... (Read more...)

Facebook What You Dont Know

Facebook What You Dont Know

17 May 2012

Reccommend.ly have released some interesting data around usage on Facebook Pages. If you're not already familiar, Pages is a service Facebook provide for business and brands to communicate with their... (Read more...)

Hands On With The Samsung Galaxy Note

Hands On With The Samsung Galaxy Note

16 May 2012

Samsung's latest phone, aka 'phablet' (half phone, half tablet) is a giant 5.3" monster. On first use I thought I could never get use to a phone this big. That... (Read more...)

Googles Penguin Update Pushes For User Friendly Content

Googles Penguin Update Pushes For User Friendly Content

8 May 2012

Google have update their search algorithm in a bid for more user-centric content on websites and less junk content intended only for search engine bots. The update comes as a... (Read more...)

What Is Content

What Is Content

30 April 2012

Content is one of those buzz words used in social media that describes any piece of consumable information. It's such a general soulless term and it's difficult to define any... (Read more...)

Adwords Express The Facts

Adwords Express The Facts

24 April 2012

Google Adwords is one of the best tools for targeted advertising and online marketing, but since it's beginnings, Adwords has become increasingly complex and pushed smaller business away. This is... (Read more...)

Aussie Rules Kicks Goals In Digital

Aussie Rules Kicks Goals In Digital

17 April 2012

Industry by industry, we're beginning to see more organisations getting on board with digital marketing. This year, the AFL and sports media has ramped up their spend in digital and... (Read more...)

Meet Optimising Newcomer Mish

Meet Optimising Newcomer Mish

16 April 2012

This month at Optimising we welcome our newest member, Misko, or 'Mish' as he likes to be called. Mish brings with him a fresh perspective in social media marketing, copywriting... (Read more...)

Increase Online Sales With Creative Discount Codes

Increase Online Sales With Creative Discount Codes

20 March 2012

Discount Codes are one of the great marketing tools available to online stores. Once online shoppers add their items to the shopping cart, the discount code is entered and the... (Read more...)

Hiding Pinterest From Your Facebook Feed

Hiding Pinterest From Your Facebook Feed

19 March 2012

Facebook seems to be giving Pinterest a high priority in terms of what is displayed on your feed from your friends. (It also tends to stick around your timeline for... (Read more...)

The New Ipad So Who Should Buy One

The New Ipad So Who Should Buy One

15 March 2012

If you don't already own an iPad, and can find a good enough reason to buy one, then now is a good time. The iPad 3 (actually known as the... (Read more...)

Seo For Small Business

Seo For Small Business

15 March 2012

It's so great to see small business owners excited about SEO campaigns and taking interest in affordable and effective marketing solutions for their business. The best thing about SEO is... (Read more...)

Getting Creative With New Facebook Timelines 5 Examples

Getting Creative With New Facebook Timelines 5 Examples

15 March 2012

Facebook surprised everyone a few weeks back with some big changes to Facebook brand pages. These changes leave us two options, be annoyed and complain, or embrace and make our... (Read more...)

New Facebook Pages

New Facebook Pages

1 March 2012

Facebook has always struggled to provided organisations with a channel that lets them communicate with audiences in a personal way. The new Facebook Pages layout aligns closely with Timeline, a... (Read more...)

Brand Vs Logo

Brand Vs Logo

21 February 2012

People often wonder what the difference is between a logo and a brand. In order to have a successful business, it is advisable to have a good logo and a... (Read more...)

How Cafe Italia Delivers On Twitter

How Cafe Italia Delivers On Twitter

9 February 2012

I was busy at work on a Monday and on my list to do was book dinner for Wednesday night in the Lygon Street area. I know it sounds simple,... (Read more...)

4 Ways To Stop Your Print Material Ending Up In The Bin

4 Ways To Stop Your Print Material Ending Up In The Bin

7 February 2012

Have you ever Googled for an important piece of information – and found yourself half an hour later reading an article in the online version of your favourite newspaper –... (Read more...)

Protecting Children On Facebook

Protecting Children On Facebook

3 February 2012

Bullying and scandals involving Australian Facebook users have been a hot topic in the media lately. Every day some form of negative feedback or article reaches the newspapers and television.... (Read more...)

5 Aussie Social Media Rockstars

5 Aussie Social Media Rockstars

30 January 2012

SOCIAL Media Rockstars make make us all think, and try a little harder with our social media efforts. These Rockstars are engaging, informative and definitely worth following. We have assembled... (Read more...)

Google Analytics Update 2012

Google Analytics Update 2012

9 January 2012

Each month, Google actively works to improve users Analytics experience. This month Google have not only introduced new tools, but have also amended existing tools. Site Speed Reports The Site... (Read more...)

Private Messages For Facebook Brand Pages

Private Messages For Facebook Brand Pages

21 December 2011

Facebook has begin rolling out a new feature which allows brands to directly communicate with users through their 'Private Messaging' system, which was previously only a feature of 'individual' accounts.... (Read more...)

Itunes Match Gets Accidentally Rolled Out To Australia

Itunes Match Gets Accidentally Rolled Out To Australia

15 December 2011

The Apple iTunes Match service was rolled out to the US last week, and now appears to be live in Australia amongst some other countries. However, it does not appear... (Read more...)

Twitters New Enhanced Profile Pages

Twitters New Enhanced Profile Pages

9 December 2011

Twitter are on a massive revamp, and as part of their new (coming soon) layout, they are also rolling out enhanced profile pages for brands. It is looking a little... (Read more...)

5 Ways To Breathe Life Into Your Online Marketing

5 Ways To Breathe Life Into Your Online Marketing

2 December 2011

With so many online marketing tools available at our disposal, it's easy to let them get neglected. Unfortunately with online marketing's ability to cast such a wide net, the ramifications... (Read more...)

10 Best Session Summaries From Pubcon Vegas 2011

10 Best Session Summaries From Pubcon Vegas 2011

23 November 2011

So we're a week back from our big trip over to Las Vegas to attend this years Pubcon. For those of you who don't know, Pubcon is a biggest event... (Read more...)

Optimising Coopers Part

Optimising Coopers Part

20 November 2011

On Friday night, Optimising HQ was lucky enough to host a Friday night drinks event put on by Coopers 62. It was a great night for all with great beer,... (Read more...)

Backify Pulls The Plug

Backify Pulls The Plug

16 November 2011

Backup service, Backify, announced 1 month ago a new, free backup service offering 512GB of online space. What a great offer! We recommend backup services to our clients all of... (Read more...)

Ben Stickland Market Samurai Interview

Ben Stickland Market Samurai Interview

24 October 2011

Ben is one of the co-founders of Noble Samurai - the business that produces the Market Samurai product. Here he chats to us about his Market Samurai product; which is... (Read more...)

Why Were Going To Pubcon In Las Vegas

Why Were Going To Pubcon In Las Vegas

4 October 2011

Here at Optimising HQ, we're always trying to stay ahead of the SEO game. We're not going to kid ourselves, it is impossible to stay across everything that is changing... (Read more...)

Kevin Rose Social Media Ctr

Kevin Rose Social Media Ctr

22 September 2011

Over the past few days we have seen some big changes to Facebook, which have improved many aspects of the user experience, especially when it comes to sharing and consuming... (Read more...)

Facebook Introduces A Subscribe Button

Facebook Introduces A Subscribe Button

16 September 2011

In the battle between Google + and Facebook, we've seen some cool developments from both platforms in recent months. Facebook, have been quietly rolling out a heap of new features... (Read more...)

Creating The Melbourne Ice Facebook Page

Creating The Melbourne Ice Facebook Page

7 September 2011

Some of the Optimising team headed down to the a game of Ice Hockey a few months back, and I'll be honest, we were not expecting too much. To our... (Read more...)

360 Marketing

360 Marketing

2 September 2011

What does it take to launch a highly successful debut record in Australia in this day and age? Traditionalists would say a big marketing budget, a pretty face, and loads... (Read more...)

Facebook Checkin Deals Launch In Australia

Facebook Checkin Deals Launch In Australia

18 August 2011

Finally, Facebook have launched Facebook Check In Deals for Australian users. We've all heard the stories of how good they are from our mates in the USA, now its our... (Read more...)

Qr Codes

Qr Codes

9 August 2011

WTF is a QR code? "A QR code is a specific matrix bar code (or two-dimensional code) that is readable by dedicated QR readers,smart phones, and to a less common... (Read more...)

How The Afl Missed Out On Afl Com And What It Means For You

How The Afl Missed Out On Afl Com And What It Means For You

8 August 2011

As a business in today's fast moving online market, a domain name could not be more important to your business in terms of branding and marketing. Getting the right domain... (Read more...)

88 Of Aussie Bloggers Are Female According To New Nuffnang Survey

88 Of Aussie Bloggers Are Female According To New Nuffnang Survey

28 July 2011

Today we have seen the latest Nuffnang survey results released which gives us some interesting insights into the state of blogging in the Australian market. Some great stats to come... (Read more...)

Google Redesigns Place Pages To Focus On Reviews

Google Redesigns Place Pages To Focus On Reviews

25 July 2011

If you have been to Google recently, you will know they have been doing a lot of messing around with the way results are displayed, and the way we see... (Read more...)

Dont Let Your Business Pull A Heath Shaw

Dont Let Your Business Pull A Heath Shaw

19 July 2011

Making your Business a Shaw Thing Unless you have been living under a rock for the past week, you would have heard about the latest 'Betting Scandal' at the Collingwood... (Read more...)

Google Plus For Business

Google Plus For Business

11 July 2011

If you have been playing around with Google+ like we have hear at Optimising HQ, you will know there are some cool possibilities for business use. We have already seen... (Read more...)

Apple Os X 10 7 Lion And Macbook Air Refresh Coming July 14

Apple Os X 10 7 Lion And Macbook Air Refresh Coming July 14

8 July 2011

The rumours are flying around at the moment but it appears July 14 will be the release date for Apple's latest operating system OS X 10.7 (Lion) and also a... (Read more...)

Wikipedia Seo Benefits

Wikipedia Seo Benefits

5 July 2011

For a while now, all links that came from Wikipedia have been 'no-follow', in an effort to reduce spam. We all know that the SEO value of a 'no-follow' link... (Read more...)

How Do You Stack Up In Googles Benchmarking Report

How Do You Stack Up In Googles Benchmarking Report

4 July 2011

You may have noticed in the past that we can now, as Google Analytics users, choose to Anonymously share traffic data in order to get a complete picture of our... (Read more...)

Google Analytics And Google Webmaster Tools Now Track Social Media Impact

Google Analytics And Google Webmaster Tools Now Track Social Media Impact

1 July 2011

With the recent roll out of Google+, Google has taken steps to become more social, introducing new tools for tracking tweets, likes, +1s and more on your websites traffic through... (Read more...)

Google Launches Facebook Rival Google Plus

Google Launches Facebook Rival Google Plus

29 June 2011

We all know Google has already tried a few things to get into the Social Media game, but today, in what is their biggest crack yet, they have launched a... (Read more...)

Bing Webmaster Tools Updates

Bing Webmaster Tools Updates

27 June 2011

We all know Bing has been making some big waves in the Search Engine game. They have of late been doing a stellar job of chasing down the Google Giant,... (Read more...)

How Thankyou Water Is Using Facebook To Get Stocked At 7 Eleven

How Thankyou Water Is Using Facebook To Get Stocked At 7 Eleven

23 June 2011

Ever heard of Thankyou Water? I hadn't either until a few days ago when some highly noticeable Social Media Buzz started appearing in my streams. So what is Thankyou Water... (Read more...)

Interview With Melbourne Singer Songwriter Broni On Social Media

Interview With Melbourne Singer Songwriter Broni On Social Media

21 June 2011

Here we chat with Melbourne Singer-Songwriter "Broni" about how he uses Social Media to promote himself. Hey my name is Broni, I'm a musician from Melbroune Australia. I was lucky... (Read more...)

What Weve Been Up To

What Weve Been Up To

14 June 2011

It's been a whirlwind few months for the team at Optimising. We've been busy helping all of our clients create and achieve great things in all areas of online strategy.... (Read more...)

Hands On With The New Acer Iconia A500 Tablet

Hands On With The New Acer Iconia A500 Tablet

30 May 2011

With all of the new tablets coming lately, we like to stay on top of them to make sure we know how your website will render on them. So this... (Read more...)

Social Media In Australia Stats

Social Media In Australia Stats

25 May 2011

Newly released research from Sensis and the Australian Interactive Media Industry Association resulted in consumers use Facebook more often than Twitter and LinkedIn by a big margin, with Australian businesses... (Read more...)

Online Boom Confirmed By James Packer

Online Boom Confirmed By James Packer

24 May 2011

If you haven't started selling your products and services online yet, I have some news for you. We're leaving you behind. The Australian market was yesterday greeted with the news... (Read more...)

Free Shipping

Free Shipping

18 May 2011

We all know how much growth there has been, and will be in the online retail sector, selling online is a big business that even retail giants like Myer and... (Read more...)

First Ranking Gets 37 Of Google Traffic

First Ranking Gets 37 Of Google Traffic

17 May 2011

It's been a while since we got some accurate stats on the value of ranking number 1 in Google. I mean, it doesn't take a genius to work out that... (Read more...)

Google 1 For Websites Review

Google 1 For Websites Review

12 May 2011

Word out of the Google IO conference is that the promised 'Google +1' button that can be inserted into websites is literally only weeks away. The button will have a... (Read more...)

How Do I Rank In Google Maps

How Do I Rank In Google Maps

10 May 2011

Millions of people search Google maps daily for businesses. A top ranking on Google maps means lots of business for you as Google displays a map with lots of businesses... (Read more...)

3 Google Changes You Need To Know

3 Google Changes You Need To Know

5 May 2011

Google was born a game changer. Google started by changing the way we searched for things, they changed the way we advertise online, they changed the way we searched for... (Read more...)

Google Shopping Australia

Google Shopping Australia

4 May 2011

Typically Australia is one of the countries where Google's new features get rolled out to virtually last, but today we have received Google Shopping Australia. Google Shopping allows users to... (Read more...)

Are You Accepting Room Bookings Online

Are You Accepting Room Bookings Online

3 May 2011

If you own a hotel, or any service business, are you accepting bookings online? If you are not offering this facility, you may be missing out on some easy business.... (Read more...)

How To Seo Images

How To Seo Images

27 April 2011

As Google gets more and more competitive, we now have to look for every opportunity to get an edge in the SEO game. With the increasing numbers of people using... (Read more...)

Basics Of Android

Basics Of Android

20 April 2011

I recently converted from the Apple iPhone 3Gs to a Samsung Galaxy S having never used Android before. Why? Being an Apple fanboy I'm not really sure why I did... (Read more...)

Bing Seo How To Seo Your Website For Bing

Bing Seo How To Seo Your Website For Bing

19 April 2011

Statistics show that compared to Google, Bing has gained almost a third of the search engine market share. What better time to start spending some really time getting your website... (Read more...)

Baidu Seo

Baidu Seo

15 April 2011

Where is your target market? An increasing number of businesses today are increasingly moving towards tapping into the Chinese market. So how exactly do we tap into the Chinese search... (Read more...)

How To Seo Flash

How To Seo Flash

14 April 2011

I tell every one of my clients when I take them on to "stay away from flash"! The reasoning is simple these days, most of the effects achievable in Flash... (Read more...)

Bing Controls 30 Of The Search Market Do You Care

Bing Controls 30 Of The Search Market Do You Care

14 April 2011

Don't care about Bing? Your loss mate. I used to have the same blase attitude about any other search engine other than my love child, Google. I mean, with a... (Read more...)

5 Reasons You Need A New Website

5 Reasons You Need A New Website

11 April 2011

In another life I was running a small online business selling physical products online. After being quite successful for a time, I got ahead of myself and splashed on a... (Read more...)

Sending Large Files Online

Sending Large Files Online

1 April 2011

Quite often these days you are required to send large files to someone when building a website. This includes sending Photoshop design files, Illustrator files, product photos, website content etc.... (Read more...)

Tate Gallery Social Media

Tate Gallery Social Media

31 March 2011

This morning we took some time out of the office grind to check out Ad Tech, which is this week in Melbourne. We were impressed with the setup, attendees, and... (Read more...)

How To Write Content That Drives Traffic

How To Write Content That Drives Traffic

24 March 2011

SEO, or Search Engine Optimisation is a really important factor to consider when you are crafting new content. Content is king, is what they say, so it's important your kings... (Read more...)

Linkedin Ads

Linkedin Ads

20 March 2011

I don't know about you, but when Linkedin launched their ad platform in Beta a year or so ago, I was pretty excited. The potential at targeting professionals with high... (Read more...)

Ways Your Business Can Dominate With Quora

Ways Your Business Can Dominate With Quora

18 March 2011

Everyone is always trying to jump onto the next Facebook, the new up-and-coming Twitter-like service, or the latest Google venture. So it comes as no surprise that there is a... (Read more...)

Why Twitter Is Still Winning

Why Twitter Is Still Winning

16 March 2011

Anyone who doubts the power of Twitter need only see the phenomena that is Charlie Sheen. Going from 0 to over 1 million followers in only 24 hours; his face... (Read more...)

How To Follow Sxsw Interactive Online

How To Follow Sxsw Interactive Online

12 March 2011

Everyone alive seems to be going to SXSW Interactive this year - except us. Why should they have all the fun? I mean I have worked hard all year (so... (Read more...)

Google Update Now Allows Users To Block Websites From Searches

Google Update Now Allows Users To Block Websites From Searches

11 March 2011

In what has been a busy few weeks for Google updates, after the recent Content Farms update, today we see another slight adjustment to the search giant. This time, we... (Read more...)

Facebook Insight Updates Including Real Time Reporting

Facebook Insight Updates Including Real Time Reporting

10 March 2011

Facebook has come out with some really nice improvements to their Facebook Insights Tools (Facebook Analytics), which allow publishes to see who is interacting with their content in real time.... (Read more...)

Interview On Social Media With Melbourne Rapper 360

Interview On Social Media With Melbourne Rapper 360

9 March 2011

Social Media and Music go together like Jagermeister and Red Bull - a perfect match. Someone who caught our eye in the space is Australian Rapper 360 who has been... (Read more...)

Even Microsoft Hates Ie6

Even Microsoft Hates Ie6

6 March 2011

In whats is a welcome relief for everyone in the online industry, Microsoft has announced that it to, thinks its time for IE6 to be shown the door, with the... (Read more...)

5 Seo Tools To Help You Rank On Google

5 Seo Tools To Help You Rank On Google

5 March 2011

Is there anything Google doesn't do? Google seems to have it's finger in every pie, so it's no surprise that they have a range of SEO tools that you can... (Read more...)

Interview With Corey Homicide Williams On Social Media

Interview With Corey Homicide Williams On Social Media

28 February 2011

Athletes in Social Media has revolutionised the way fans can interact with their heroes, and changed the way stars can market their real selves. One such star, Corey 'Homicide' Williams,... (Read more...)

Content Farms

Content Farms

28 February 2011

Late last week we saw some interesting news out of Google, who announced through every Google fans boys hero, Matt Cutts, that they were making some significant algorithm changes which... (Read more...)

How To Avoid Being A Social Media Fraud

How To Avoid Being A Social Media Fraud

21 February 2011

Social Media is supposed to be a place where business and personal users alike can be themselves. We can share whatever we like and don't like; and engage with those... (Read more...)

4 Ways To Get More Views On Your Facebook Posts

4 Ways To Get More Views On Your Facebook Posts

21 February 2011

Facebook posts can drive traffic to your site...if you treat it right[/caption] Facebook is a great medium for sharing valuable information with your customers, potential and existing. That being said,... (Read more...)

How A Group Buy Website Filled 500 Tables At A Manley Restaurant

How A Group Buy Website Filled 500 Tables At A Manley Restaurant

16 February 2011

We've all been tempted by those those "Group Buy" websites which are everywhere at the moment. A trend brought to prominence in the US with the explosion of Groupon, which... (Read more...)

Top Afl Facebook Fan Pages

Top Afl Facebook Fan Pages

10 February 2011

What can be said about Facebook that hasn't been said already? With over 500 million users, billions of photos, and consuming many of otherwise productive time for most of us... (Read more...)

Improve Your Bounce Rate

Improve Your Bounce Rate

7 February 2011

When recently investigating why a client's eCommerce website was getting below par sales, we came across their key problem - a high bounce rate. The bounce rate is often an... (Read more...)

How Do We Backup Our Data Now Mozy Scraps The Unlimited Plan

How Do We Backup Our Data Now Mozy Scraps The Unlimited Plan

7 February 2011

Backing up your important data should be such an important part of your business, that you should already know this information. I was the unlucky victim of a laptop theft,... (Read more...)

Google Adwords Small Business Centre

Google Adwords Small Business Centre

4 February 2011

In todays competitive small business landscape, having a website that ranks is just the tip of the iceberg in a good online marketing strategy. You need to consider social media,... (Read more...)

Learning From The Experts At Digital Sport Social

Learning From The Experts At Digital Sport Social

3 February 2011

One of the great ways to learn about things online including Social media, SEO, and Website design, is to learn from others who have already done it. The great thing... (Read more...)

4 Biggest Lessons Learnt From Selling Trampolines Online

4 Biggest Lessons Learnt From Selling Trampolines Online

25 January 2011

After recently selling an online e commerce store to one of our competitors, I thought it would be interesting to share what I learnt along the journey. About 2 years... (Read more...)

Using Safe Passwords

Using Safe Passwords

20 January 2011

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Preventing Duplicate Content

Preventing Duplicate Content

26 August 2010

permalink: /blog/preventing-duplicate-content/ layout: default type: blog heading: "Preventing Duplicate Content" metatitle: "Preventing Duplicate Content" metadescription: metakeywords: ogimage: "missing.png" ogtitle: "Preventing Duplicate Content" ogdescription: date: 2010/08/26 thumb: "missing.png" blurb: "There are... (Read more...)

Five Reasons To Use Tweetdeck In Managing Twitter Account

Five Reasons To Use Tweetdeck In Managing Twitter Account

24 August 2010

permalink: /blog/five-reasons-to-use-tweetdeck-in-managing-twitter-account/ layout: default type: blog heading: "Five Reasons to Use Tweetdeck in Managing Twitter Account" metatitle: "Five Reasons to Use Tweetdeck in Managing Twitter Account" metadescription: metakeywords: ogimage: "missing.png"... (Read more...)

How To Put A Contact Form On Your Facebook Page

How To Put A Contact Form On Your Facebook Page

19 August 2010

permalink: /blog/how-to-put-a-contact-form-on-your-facebook-page/ layout: default type: blog heading: "How to Put a Contact Form on Your Facebook Page" metatitle: "How to Put a Contact Form on Your Facebook Page" metadescription: metakeywords:... (Read more...)

The Benefits Of A Google Sitemap

The Benefits Of A Google Sitemap

17 June 2010

permalink: /blog/the-benefits-of-a-google-sitemap/ layout: default type: blog heading: "The Benefits of a Google Sitemap" metatitle: "The Benefits of a Google Sitemap" metadescription: metakeywords: ogimage: "missing.png" ogtitle: "The Benefits of a Google... (Read more...)

12 Ways To Boost Page Rank Through Link Building

12 Ways To Boost Page Rank Through Link Building

8 June 2010

permalink: /blog/12-ways-to-boost-page-rank-through-link-building/ layout: default type: blog heading: "12 Ways to Boost Page Rank through Link Building" metatitle: "12 Ways to Boost Page Rank through Link Building" metadescription: metakeywords: ogimage: "missing.png"... (Read more...)

Social Media Afl

Social Media Afl

22 February 2010

permalink: /blog/social-media-afl/ layout: default type: blog heading: "Is AFL Winning the Social Media Game?" metatitle: "Is AFL Winning the Social Media Game?" metadescription: metakeywords: ogimage: "missing.png" ogtitle: "Is AFL Winning... (Read more...)

Mcdonalds Free Wifi

Mcdonalds Free Wifi

9 February 2010

permalink: /blog/mcdonalds-free-wifi/ layout: default type: blog heading: "McDonald's Free Wifi" metatitle: "McDonald's Free Wifi" metadescription: metakeywords: ogimage: "missing.png" ogtitle: "McDonald's Free Wifi" ogdescription: date: 2010/02/09 thumb: "missing.png" blurb: "The Golden... (Read more...)

Geotargeting

Geotargeting

27 January 2010

permalink: /blog/geotargeting/ layout: default type: blog heading: "Use Geotargeting to get a slice of the SEO pie" metatitle: "Use Geotargeting to get a slice of the SEO pie" metadescription: metakeywords:... (Read more...)

Hotel Seo

Hotel Seo

11 January 2010

permalink: /blog/hotel-seo/ layout: default type: blog heading: "Managing Bad Hotel Reviews" metatitle: "Managing Bad Hotel Reviews" metadescription: metakeywords: ogimage: "missing.png" ogtitle: "Managing Bad Hotel Reviews" ogdescription: date: 2010/01/11 thumb: "missing.png"... (Read more...)

Simple Seo Ideas

Simple Seo Ideas

30 November 2009

permalink: /blog/simple-seo-ideas/ layout: default type: blog heading: "SEO for the Holidays: SEO you can do for the year ahead" metatitle: "SEO for the Holidays: SEO you can do for the... (Read more...)

Auto Responder

Auto Responder

18 November 2009

permalink: /blog/auto-responder/ layout: default type: blog heading: "Auto Responders | Answer Common Questions Quickly" metatitle: "Auto Responders | Answer Common Questions Quickly" metadescription: metakeywords: ogimage: "missing.png" ogtitle: "Auto Responders |... (Read more...)

Blog Tips

Blog Tips

13 November 2009

permalink: /blog/blog-tips/ layout: default type: blog heading: "Blog Tips from a Beginner Blogger | Guest Post" metatitle: "Blog Tips from a Beginner Blogger | Guest Post" metadescritpion: metakeywords: ogimage: "missing.png"... (Read more...)

Coffee Online Business

Coffee Online Business

6 November 2009

permalink: /blog/coffee-online-business/ layout: default type: blog heading: "What Online Business can learn from Great Barista's" metatitle: "What Online Business can learn from Great Barista's" metadescription: metakeywords: ogimage: "missing.png" ogtitle: "What... (Read more...)

Google History Video

Google History Video

29 October 2009

I am a Google Nerd. I treasure my google pen, love Google services, and am still begging everyone I know for a Google, Wave invite I don't usually post other... (Read more...)

Google Maps Seo

Google Maps Seo

27 October 2009

permalink: /blog/google-maps-seo/ layout: default type: blog heading: "Optimising your Google Maps Listing - Google Maps SEO" metatitle: "Optimising your Google Maps Listing - Google Maps SEO" metadescription: metakeywords: ogimage: "missing.png"... (Read more...)

Google Business Listings

Google Business Listings

21 October 2009

permalink: /blog/google-business-listings/ layout: default type: blog heading: "Google Business Listing | How to get your Business on Google Maps" metatitle: "Google Business Listing | How to get your Business on... (Read more...)

Twitter List

Twitter List

16 October 2009

permalink: /blog/twitter-list/ layout: default type: blog heading: "Twitter Lists | Creating a Twitter List" metatitle: "Twitter Lists | Creating a Twitter List" metadescription: metakeywords: ogimage: "missing.png" ogtitle: "Twitter Lists |... (Read more...)

Youtube Video Seo

Youtube Video Seo

13 October 2009

permalink: /blog/youtube-video-seo/ layout: default type: blog heading: "Youtube Video Marketing | Youtube for Business" metatitle: "Youtube Video Marketing | Youtube for Business" metadescription: metakeywords: ogimage: "missing.png" ogtitle: "Youtube Video Marketing... (Read more...)

Facebook Workplace Bans

Facebook Workplace Bans

7 October 2009

permalink: /blog/facebook-workplace-bans/ layout: default type: blog heading: "Facebook Workplace bans at record highs" metatitle: "Facebook Workplace bans at record highs" metadescription: metakeywords: ogimage: "missing.png" ogtitle: "Facebook Workplace bans at record... (Read more...)

Bing Losing Marketshare September 2009

Bing Losing Marketshare September 2009

6 October 2009

permalink: /blog/bing-losing-marketshare-september-2009/ layout: default type: blog heading: "Bing and Yahoo losing US market Share: Are we Next?" metatitle: "Bing and Yahoo losing US market Share: Are we Next?" metadescription: metakeywords:... (Read more...)

Powderfinger Twitter Gigs

Powderfinger Twitter Gigs

5 October 2009

permalink: /blog/powderfinger-twitter-gigs/ layout: default type: blog heading: "Powderfinger Twitter Gigs: Outcomes" metatitle: "Powderfinger Twitter Gigs: Outcomes" metadescription: metakeywords: ogimage: "missing.png" ogtitle: "Powderfinger Twitter Gigs: Outcomes" ogdescription: date: 2009/10/05 thumb: "missing.png"... (Read more...)

Video Blog Google Wave Invites 5 Reasons Why You Need One

Video Blog Google Wave Invites 5 Reasons Why You Need One

1 October 2009

permalink: /blog/video-blog-google-wave-invites-5-reasons-why-you-need-one/ layout: default type: blog heading: "Video Blog: Google Wave Invites | 5 Reasons Why you NEED one!" metatitle: "Video Blog: Google Wave Invites | 5 Reasons Why you... (Read more...)

Posterous

Posterous

30 September 2009

permalink: /blog/posterous/ layout: default type: blog heading: "Posterous: Changing the Face of Blogging and Sharing" metatitle: "Posterous: Changing the Face of Blogging and Sharing" metadescription: metakeywords: ogimage: "missing.png" ogtitle: "Posterous:... (Read more...)

Marketing Now

Marketing Now

22 September 2009

permalink: /blog/marketing-now/ layout: default type: blog heading: "Marketing Now Notes" metatitle: "Marketing Now Notes" metadescription: metakeywords: ogimage: "missing.png" ogtitle: "Marketing Now Notes" ogdescription: date: 2009/09/22 thumb: "missing.png" blurb: "Thought this... (Read more...)

Bing Google War

Bing Google War

17 September 2009

According to reports out of the US, Bing is now at 10% of the online Search Market. Becoming the fastest growing US Search Engine in the Top 10 according to... (Read more...)

Secrets To A Perfect Meta Title

Secrets To A Perfect Meta Title

10 September 2009

In any website development and SEO, the meta title still remains vitally important. Meta titles and meta tags work behind the website operations and are placed within the HTML code... (Read more...)

Google Wave

Google Wave

4 September 2009

The Internet is evolving into more than simple web pages. With a massive amount of information, resources, tools, it's surprising it's taken this long for a tool to allow you... (Read more...)

Duplicate Content

Duplicate Content

25 August 2009

There are three ways duplicate content can happen on the Web. All three are deliberate acts and two are within the control of a webmaster. To get the uncontrollable out... (Read more...)

Domain Cloaking

Domain Cloaking

25 August 2009

Cloaking is one of many blackhat techniques that can bury your site or even get a website excluded from the index of search engines. As with almost everything, there is... (Read more...)

Campaign Landing Page

Campaign Landing Page

25 August 2009

permalink: /blog/campaign-landing-page/ layout: default type: blog heading: "Create a Winning Campaign Landing Page" metatitle: "Create a Winning Campaign Landing Page" metadescription: metakeywords: ogimage: "missing.png" ogtitle: "Create a Winning Campaign Landing... (Read more...)

Whats In A Name Domain Names Are Still Very Important

Whats In A Name Domain Names Are Still Very Important

24 August 2009

What's in a Name? Domain Names are still VERY Important Does Domain Name Matter? Even the best and the brightest SEO experts have blind spots. They know intellectually that search... (Read more...)

Blogging For Business An Engaging Customer Conversation

Blogging For Business An Engaging Customer Conversation

24 August 2009

Do Blogs Mean Business? "Blogs", short for "web logs", are a type of journal that one makes available for all to read on the Web and comment on. In existence... (Read more...)

Twitter Squatting

Twitter Squatting

6 August 2009

People who don't use it are likely sick of hearing about it. People who use it, cannot get enough of it. Regardless of your position, Twitter is a force that... (Read more...)

Paid Search Comparrison

Paid Search Comparrison

6 August 2009

Paid Search: Google AdWords or Yahoo? The SEO specialist new to the world of paid search and Cost Per Click (CPC) usually has clear limits on Internet advertising budget. Beyond... (Read more...)

Flexicar Casestudy

Flexicar Casestudy

6 August 2009

Gaining new followers to Twitter, and having utilizing Twitter as an established brand, is relatively easy. There are some international brands out there that have a multitude of followers, but... (Read more...)

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We’re real people! Meet the Optimising team!

The Optimising Team

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Optimising are a Melbourne based SEO and Web Design company. Launched in early 2008, we have brought together years of experience in Online Marketing and Website Design.

We have assisted clients all over Australia with innovative online organic and paid marketing techniques, the latest in social media, and the creation of high performing websites.

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